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• 32 Flavors of Dip Ice Cream
• Fudge (We Make Our Own!)
• Beaufort T-Shirts, Sweatshirts & Caps
• Willow Tree Figurines
• Souvenirs & Gifts
• Nautical Ornaments & Christmas Cards
• Toys & Plush Animals
• Maytag Laundry

THE GENERAL STORE was opened for business on Lot 10 in 1980 drawing in customers from the beautiful Beaufort boardwalk with hand dipped ice cream, Beaufort t-shirts and coastal souvenirs. It is still to this day owned and operated by the same family with love, goodwill & affection.

Offerings have expanded to 32 flavors of dip ice cream, fudge made on the premises, assorted saltwater taffy (bulk & boxed), t-shirt combos, caps, sweatshirts, Willow Tree gifts, and children’s' plush, books and toys. Come see us and start or continue a family tradition!